Developing a good story line requires immense effort and dedication. An aspiring journalist must undergo an intense multi-faceted process to start working on a story. One must consider the finding of an idea seriously, as the idea itself drives the story. Tony Norman, a columnist for the Pittsburgh Post-Gazette,  suggests tackling an issue that evokes both an emotional and an intellectual chord. An issue on which the writer is ambivalent or on which he or she possesses an inner conflict can foster a great story.